Downtown Phoenix began its rebirth circa 2008 then hit a growth spurt in 2015. This new influx of businesses, educational institutions, restaurants and retailers created a demand for residential housing. Enter Sencorp, an experienced condominium developer from Chile. They had the foresight to build the first new, for-purchase condominium complex in downtown Phoenix, and they chose us to help create a brand and build awareness. Our responsibilities included: naming, logo design, identity system design, monument signage, direct mail, advertising, sales collateral design, as well as designing and furnishing the sales office.