GROWING UP
Downtown Phoenix began its rebirth circa 2008 then hit a growth spurt in 2015. This new influx of businesses, educational institutions, restaurants and retailers created a demand for residential housing. Enter Sencorp, an experienced condominium developer from Chile. They had the foresight to build the first new, for-purchase condominium complex in downtown Phoenix, and they chose us to help create a brand and build awareness. Our responsibilities included: naming, logo design, identity system design, monument signage, direct mail, advertising, sales collateral design, as well as designing and furnishing the sales office.
![Naming, Logo, Identity System](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/7fe6e15d-5236-42c9-9500-54625371fe9e_rw_1920.jpg?h=80a0a241a11b2f960af2620fda15cb22)
Naming, Logo, Identity System
![Sales Office Board Detailing Light Rail Proximity](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/bbd599e9-6156-4beb-8309-053bc244f35c_rw_1200.jpg?h=9aece9b3d91894861d1c6a28a9eccae5)
Sales Office Board Detailing Light Rail Proximity
![Sales Office Board Showcasing Developer History](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/d0e88f71-1d9b-4b91-b709-76295eb9cdc6_rw_1200.jpg?h=34bfb903b10f69ebe793db3f1cc26040)
Sales Office Board Showcasing Developer History
![Sales Office Board Illustrating Future Development](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/49b29191-1bca-42df-86e4-da3f202d5d31_rw_1200.jpg?h=605f537406ce7a44ce301669cc7c7aaf)
Sales Office Board Illustrating Future Development
![Outdoor Billboard](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/4b24e235-8fe8-4c84-89ca-9bb073b89169_rw_1200.jpg?h=6d2a3b84ff390322857ba8ba59b68ced)
Outdoor Billboard
![Outdoor Billboard](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/12aab081-3e20-4f95-8a5c-e540994f201e_rw_1200.jpg?h=c69fe8005d4b5141e1b15a5cc387b8c4)
Outdoor Billboard
![Outdoor Billboard](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/9141863a-b178-435f-a609-a0d2812ad402_rw_1200.jpg?h=e2f95e77cee31b1c08d6f4a7c868c681)
Outdoor Billboard
![Direct Mail Postcard](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/d3af743b-6e0d-4cf8-803b-aae9e5141afd_rw_1200.jpg?h=c29c87410caa89d3f391d4d6df1dece4)
Direct Mail Postcard
![Direct Mail Postcard](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/c55e1fd7-52cb-4f03-b15b-8e238129a145_rw_1200.jpg?h=57f5334e6e95692c2a67d2560c744293)
Direct Mail Postcard
![Direct Mail Postcard](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/61f1fed2-ac42-45de-a0d7-157aae90eb6b_rw_1200.jpg?h=3e6c8a171a2b8ba76e5027e627e49b95)
Direct Mail Postcard
![Echo Magazine Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/f4a005f5-5b97-44b5-96b2-6342c0bd5ba1_rw_1200.jpg?h=e0c5cd119c3ca78119f8d6b2811fd67d)
Echo Magazine Ad
![Echo Magazine Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/fad93c2e-88c0-4611-be4d-073fbc51ecb1_rw_1200.jpg?h=2dc90c79d76b827d3712a7617f4062d0)
Echo Magazine Ad
![Java Magazine Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/bd9daf34-4697-4cc1-ba1c-3f6e1c211f3b_rw_1200.jpg?h=a81f16c6b820c02f2c052f7a01f38cef)
Java Magazine Ad
![Java Magazine Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/d472f5c4-5b58-466a-a240-43f4f4927b38_rw_1200.jpg?h=c8e3f5d30bbbfe60a8af073204bf3395)
Java Magazine Ad
![Java Magazine Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/608ace58-a166-40ec-bde7-89b88be3c0c8_rw_1200.jpg?h=e3ffc653bd6af83f8e324f9132d554d7)
Java Magazine Ad
![Direct Mail Postcard, Front](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/1e1e6752-50c2-4c3c-840e-ef59f2c82ef2_rw_1200.jpg?h=05ec8e9acbcf4dc604131b5482a4964a)
Direct Mail Postcard, Front
![Direct Mail Postcard, Back](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/14127501-bd5d-4207-b531-dc72bef1bd7a_rw_1200.jpg?h=93e33d240dd5795a0bdd5e817d61b4de)
Direct Mail Postcard, Back
![Digital Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/b4bd2b36-de1b-4fae-9968-89fe85ff03b3_rw_1200.jpg?h=7b4ffb5b2be0a8fd86a3827c45b59b15)
Digital Ad
![Digital Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/5f203cb9-5619-4256-abcb-b9c963f1ee2e_rw_1200.jpg?h=3c0faeff87ef8aff424fe7aa52b1030c)
Digital Ad
![Digital Ad](https://cdn.myportfolio.com/7046034b-f83a-4400-a9c2-79a0a88bd65d/e48d4f1a-f5d2-46d5-b6bf-48a94fd59123_rw_1200.jpg?h=67f1cd23c9d9bae2d9c8259be952e47d)