GROWING UP
Downtown Phoenix began its rebirth circa 2008 then hit a growth spurt in 2015. This new influx of businesses, educational institutions, restaurants and retailers created a demand for residential housing. Enter Sencorp, an experienced condominium developer from Chile. They had the foresight to build the first new, for-purchase condominium complex in downtown Phoenix, and they chose us to help create a brand and build awareness. Our responsibilities included: naming, logo design, identity system design, monument signage, direct mail, advertising, sales collateral design, as well as designing and furnishing the sales office.

Naming, Logo, Identity System

Sales Office Board Detailing Light Rail Proximity

Sales Office Board Showcasing Developer History

Sales Office Board Illustrating Future Development

Outdoor Billboard

Outdoor Billboard

Outdoor Billboard

Direct Mail Postcard

Direct Mail Postcard

Direct Mail Postcard

Echo Magazine Ad

Echo Magazine Ad

Java Magazine Ad

Java Magazine Ad

Java Magazine Ad

Direct Mail Postcard, Front

Direct Mail Postcard, Back

Digital Ad

Digital Ad
