THE ART OF BREWING VIRTUE
When an upstart art gallery asked us to host an exhibition, we jumped at the challenge. There were no parameters with respect to subject matter, style and presentation. So, we drew inspiration from a few of our favorite things: beer, creative writing, and philosophy. What evolved was an art show featuring meticulously crafted beer labels with a twist. Every beer name, beer style and concept represents a specific virtue. Although each label was presented as a limited edition oversized art piece, they were designed to fit on a real beer bottle – fun and functional. We also produced a limited number of posters for a few of the beers. To our surprise and delight, the show was an overwhelming success as we sold every piece.